Mobile Advertising Trends in Latin America

The Latin American Region is one full of potential in terms of mobile subscriber growth and new services, but while overall regional growth in mobile users is up and several markets are nearing or have surpassed 100% penetration, several mobile operators have seen market shares drop in regions where there is a real fight to gain the upper hand. This is where new services, such as innovative mobile advertising and marketing, can make a difference and help generate new revenues.

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