How smartphone proliferation is creating an ever-increasing burden for customer care
Sub-$100 devices and a growing range of manufacturers will dominate smartphone markets in the future. For mobile operators, the transformation of the smartphone market means a more diversified device base to support.
Today there are over 18,000 distinct Android devices in use globally and that number is growing. In 2014, an average of three new device models were launched every day – just in India. Added to this is the challenge of mobile operating system fragmentation; Android alone has an installed based of 10 different versions. BYOD subscriptions are growing in popularity, too, which further reduces the control operators have over the device fleet.