device support

Today there are over 18,000 distinct Android devices in use globally and that number is growing. In 2014, an average of three new device models were launched every day – just in India. Added to this is the challenge of mobile operating system fragmentation; Android alone has an installed based of 10 different versions. BYOD subscriptions are growing in popularity, too, which further reduces the control operators have over the device fleet.

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Operators are increasingly joining the highly profitable BYOD train as subsidized smartphones are too costly in the current no-growth market situation. However, the higher the share of BYOD users on a network, the less control the operator has over the device fleet. So how can operators reap the benefits of BYOD while managing the emerging challenges?

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