OTA

Today there are over 18,000 distinct Android devices in use globally and that number is growing. In 2014, an average of three new device models were launched every day – just in India. Added to this is the challenge of mobile operating system fragmentation; Android alone has an installed based of 10 different versions. BYOD subscriptions are growing in popularity, too, which further reduces the control operators have over the device fleet.

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Operators are increasingly joining the highly profitable BYOD train as subsidized smartphones are too costly in the current no-growth market situation. However, the higher the share of BYOD users on a network, the less control the operator has over the device fleet. So how can operators reap the benefits of BYOD while managing the emerging challenges?

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