Mobile messaging services continue to be a highly profitable for mobile operators but these profits are under extreme pressure.
Despite the rise of OTT instant messaging services, SMS remains the only universally available mobile messaging service and whereas the rates and revenues from P2P SMS are in a shallow decline, SMS is still the mainstay of lucrative A2P enterprise messaging services. Until a new universal channel for enterprise messaging emerges through RCS or OTT, SMS remains extremely important for operators.
In the face of market pressures on messaging margins, mobile operators have multiple objectives as regards mobile messaging:
- Ensuring existing services run as profitably as possible
- Ensuring legacy messaging services interwork with next-generation services
- On-boarding new technologies to enable the next universal messaging service
Enghouse Networks enables MNOs to meet these objectives with our suite of mobile messaging products and solutions drawn from the Jinny portfolio including our 4G Messaging Centre, MMSC, VAS Messaging Gateway, USSD Gateway, RCS Server and Intuition Service Creation platform.
Designed with economy and flexibility in mind, these products not only minimize the cost of supporting messaging into the future, they support the interworking of SMS, MMS and USSD with corresponding services (such as RCS and USSI) in 4G IMS networks.
With solutions that help mobile operators focus on protecting margins by minimizing costs and retaining subscriber engagement, we enable you to continue extracting value from popular services while transitioning to the latest technology.